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Bits & pieces

No need to hide

Just because these projects didn’t get their individual sites and treatment doesn’t mean that they are not work sharing. They all have their own story, tell you a bit more about how I think and solve problems.

Der Wagen der Fans


This was the Pan-European idea for the Pan-European Soccer Championships held in 2021. This one was created with my friend and copywriter Boris Pillmann. More than 3 million views on YouTube just for the German version alone; that’s not too bad. Developed for Leo Burnett, Frankfurt. The film won the ADC Bronze in the category Animated Film > Special Format > Tactical Film.

client: LIDL, international  agency: Leo Burnett  task: Social Media Film


L&M Fresh

client: Philip Morris, Switzerland  agency: Leo Burnett 

task: packaging design (concenpt layouts only)


Like a boss.

client: Hugo Boss, international  agency: KD Group, Stuttgart  task: employer magazine

Insidious? Addicted? Hungry? Parents manipulate their children to have a reason to stop at McDonald’s. – Idea and concept were developed with my friend and copywriter Boris Pillmann. Execution by LTT, Munich.

client: McDonald’s, Germany  agency: Leo Burnett  task: Family TVC


client: Philip Morris, Germany  agency: Leo Burnett  task: sales booklet

POS is not boring. It’s just a matter of attitude. A simple broschure presented in a high quality way can turn SALE into Sensation. Besides a clear design and a nice and strong finish this sales broschure also comes with an easy mechanism to modify its content determined by its needs.


client: Alpirsbacher agency: KD Group, Stuttgart  task: packaging


client: McDonald’s, Germany  agency: LTT, Munich  task: promotion look & feel

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